Luci McKean

At work, Luci McKean is a professional communicator, having done about everything you can do in journalism and advertising: creative director in direct marketing, copywriter and media buyer in an ad agency, ghostwriter of speeches and educational materials, minimalist graphic designer, website architect, freelance magazine writer, daily newspaper reporter, radio announcer and newscaster, public relations and marketing director, podcaster and blogger.   Today, she advocates only for things she cares about. She helps people think about what to do in the context of a larger cause: she is a curator of TEDxBloomington, a Critical Friends Group coach, Special Projects Manager for the National School Reform Faculty, partner/facilitator in Applied Collaborative Technologies, mom, Lotus volunteer, and marketing/PR/advertising maven for things that matter.