It’s no secret that NASCAR is the #2 sport on television in the United States, following only the NFL, and that its drivers are, on average, the best compensated athletes in all of pro sports. What’s less known is that the sport has evolved away from being a meritocracy, now favoring drivers with money over drivers with talent. While a student at Duke University, Harraka founded his own company to solve this issue.
After graduating from high school, Harraka chose not to take the standard path — to make NASCAR racing his full time commitment, instead matriculating at Duke University. In the 5 years since he made that decision, he has graduated from the university, started two companies, raised over $3M, and has moved closer to his goal of Sprint Cup Champion.